How much does an agency charge for managing Google Ads and Meta Ads?

If you've already decided to invest in advertising on Google, Facebook, or Instagram, the next question is whether you'll do it yourself or hire someone. And if you're going to hire, how much does an agency charge to manage Google Ads and Meta Ads in Colombia? We reviewed the prices published by agencies and professionals in the country in 2026 so you know what to expect and how to compare proposals.

First: advertising space and management are two different things

This is the most common confusion. When you invest in digital advertising, you pay for two different things:

1. Advertising space: the money that Google or Meta receives to display your ads.
2. Management: what you pay the agency or professional to create, review, and improve campaigns.

It's recommended that you pay for advertising space directly to Google or Meta with your company's credit card, and that the advertising accounts are in your name. This way, you always know how much is going to advertising and how much to management.

The three ways to charge

• Fixed monthly fee: you pay the same amount every month, regardless of how much you invest in advertising space. This is the most common method used by small and medium-sized businesses.
• Percentage of investment: the agency charges a percentage of what you invest in advertising space, normally between 10% and 20%, and in some agencies up to 25%. This method is used more often when the investment is high.
• Mixed model: a fixed fee plus a percentage. This aims to balance the minimum workload with the size of the account.

Price ranges in Colombia (2026)

Reference values for management, excluding VAT and not including advertising space, according to rates published by Colombian agencies and professionals, consulted in October 2026:

• Independent professional or entry-level agency: between $300,000 and $600,000 per month per platform.
• Agency for small and medium-sized businesses: between $800,000 and $2,000,000 per month per platform.
• Specialized agency with large accounts: from $2,000,000 per month, or between 15% and 20% of the investment.
• Initial setup (in some agencies): a one-time payment of $500,000 to $3,000,000 to create accounts, measurement, and initial campaigns.

A very low management price usually means little time dedicated to your account. Campaigns need constant review: adjusting who sees them, which ads work, and in what searches they appear.

What should a good management include

Compare proposals based on what they include, not just the price:

• Written strategy: objective, audience, messages, and recommended budget.
• Results measurement: Google Analytics, Google tag, and Meta pixel installed, to know which ad brought each customer.
• Frequent review: ideally weekly, not just at the beginning of the month.
• Ads and texts: who creates them and how many versions are tested?
• Clear monthly report: how much was invested, how many potential customers arrived, and how much each one cost. Not just "reach" and "likes".
• Accounts in your name: if you change agencies one day, everything should still be yours.

Warning signs

• They promise a guaranteed number of sales or customers.
• They don't give you access to your own advertising accounts.
• The report only talks about impressions, reach, or followers.
• They ask you to pay them for advertising space without showing you the Google or Meta invoice.

How much should I invest in advertising space?

It depends on your sector, city, how much a sale is worth to you, and your objective. The key is to start with a test budget that you can sustain for several weeks, measure well, and adjust with real data. If you still don't know which channel suits you, read Google Ads or Meta Ads: which one is right for your business?.

In summary

In Colombia, managing Google Ads or Meta Ads for a small or medium-sized business usually costs between $800,000 and $2,000,000 per month per platform, excluding advertising space. What's important is that management includes measurement, frequent review, and clear reports, and that the accounts remain in your name.

At VALNET IA, we manage campaigns on Google Ads and Meta Ads and connect interested parties directly to your WhatsApp. Before investing, schedule a free marketing and sales consultation and we'll review your case.